Hiromi Asai is a New York-based fashion designer and kimono stylist. She, born in Tokyo, grew up surrounded by traditional Japanese culture. Hiromi creatively designs exclusive, one-of-a-kind Kimonos, and makes innovative styles based on traditional styles, for her customers and clients.


The Kimono was originally a Japanese garment with many unique features: form, motif, design, fabrics, and accessories. It has a long history — more than 1,000 years — in Japan, yet in its native country the art of kimono creation is on the verge of crisis. Reduction of the kimono market, aging of artisans, and lack of their successors are slowly fading the once vibrant art. Hiromi hopes to reverse the trend and bring kimono dressing to its rightful forefront in fashion.


Hiromi Asai believes the Kimono is universally recognized formal wear beyond cultural and ethnic boundaries and provides her clients outfits of the highest quality, all manufactured by hand.



Hiromi Asai, born in Tokyo. In University, she studied traditional Japanese theater and its fashion. To furthre acquire skills and knowledge about the kimono, she learned kimono styling/dressing and traditional Japanese dressmaking at the kimono fashion academy. She became a certified master kimono instructor and started working as a kimono stylist.


After Hiromi came to New York City in 2008, she started her business as Kimono Hiro in NY. Then she founded Mode & Classic LLC in 2010. Mode & Classic LLC is now recognized as a prominent kimono styling company in the United States as well as a company for Hiromi-desigeed brand, HIROMI ASAI.

Her activity first attracted attention in the United States, as the interview appeared in The New York Times ("Wrestling the silk" in April, 2009) and the opinion about kimono fashion was published in The International Herald Tribune / New York Times ("Liberate the kimono" in March, 2011).


Hiromi Asai created various fashion & art pieces featuring kimono for advertisements (Verizon Wireless in 2009), fashion magazines (i-D Magazine and Vogue Germany in 2012, and Exhibition Magazine in 2014), and TV programs. Hiromi Asai also produced kimono fashion shows and demonstrations all over the world, including at Van Gogh Museum in Amsterdam and The Museum of World Culture in Gothenburg, Sweden in 2011; Miami Beach Botanical Garden in 2015, and Museum of Discovery and Science in Fort Lauderdale, FL in 2015 and 2016. The collaboration in the art field was accomplished with a visual artist and photographer, Laurie Simmons, to create a film: Geisha Song (February, 2011) and a series of photos: The Love Doll (August and October, 2011).


Furthremore, Hiromi Asai attended New York Fashion Week F/W 2016 as an official designer and presented her collection, collaborated with Kimnmo Artisan Kyoto, in Frbuary, 2016. This was the world first kimono fashion show at New York Fashion Week.


Hiromi Asai offers a variety of stying services using kimonos and tells how appealing and brilliant kimono is to the world.



Verizon Wireless, 2009

KDDI America, 2010



Film "Geisha Song" for Laurie Simmons, 2011

Photo Series "The Love Doll Day 32-36" for Laurie Simmons, 2011



Exhibition Magazine, 2014

Vogue Germany, 2012

i-D Magazine (UK), 2012


Fashion Show

New York Fashion Week 2016 A/W: HIROMI ASAI. 2016 Feb

Kimono Fashion Show "Wheel of Life" at Museum of Discovery and Science, Fort Lauderdale, 2015, 2016

Kimono Fashion Show "Emerge from Pupa" ar Miami Beach Botanical Garden, 2015

Kimono Fusion Fashion Show at Brooklyn Fashion Week{end} 2012 S/S, 2011

Kimono Demonstration at Van Gogh Museum, 2011

Kimono Catwalk at Museum of World Culture, 2011

New York Fashion Week 2011 A/W collaborated with Susan Cianciolo, 2011


Fashion Styling

TV program for NHK / TV Japan, 2013

Shiseido Cosmetics America, 2012

NARS Cosmetics, 2011

Munaluchi Bridal Magazine, 2011

TV program for Nippon Television Network, 2011

Honorable Mention of International Photography Awards with Yusuke, 2010

CHIC Today, 2010


Lecture & Demonstration

Florida International University, 2015

Fairchild Tropical Botanic Garden, 2014

Japan Society (New York), 2011

William Paterson University, 2011

Rotary Club of Wall Street, 2010

Memorial Art Gallery, 2010

The Textile Museum, 2009



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